About the Role
We're seeking a hands-on Campaign Manager to lead multi-channel campaign execution across Cambridge Technology's diverse business divisions. This role requires a strategic executor who can design, launch, and optimize campaigns across email, social media, and paid channels while managing the full campaign lifecycle from concept to measurement.
Key Responsibilities
Campaign Execution & Management
- Set up, launch, and manage integrated campaigns across email, LinkedIn, Google Ads, and other digital channels
- Execute account-based marketing (ABM) campaigns targeting key accounts and decision-makers
- Design and run awareness campaigns to build brand visibility and generate demand
- Manage campaign workflows, scheduling, and deployment
- Monitor campaign performance and optimize based on data-driven insights
- Coordinate with relevant stakeholders to align campaigns with goals
Strategy & Planning
- Develop campaign strategies aligned with business objectives and target audience needs
- Create audience segmentation strategies for different buyer personas and industries
- Design multi-touch nurture programs and lead progression paths
- Plan campaign calendars and coordinate cross-functional execution
Tools & Technology
- Manage campaign execution in marketing automation platforms, CRM systems, and ad platforms
- Set up tracking, attribution, and reporting dashboards
- Ensure proper campaign tagging, UTM parameters, and conversion tracking
Required Qualifications
- 5-7+ years of hands-on experience managing B2B marketing campaigns
- Proven track record executing campaigns across email, LinkedIn, and Google Ads
- Demonstrated experience with ABM and demand generation campaigns
- Strong proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
- Experience with LinkedIn Campaign Manager and Google Ads
- Working knowledge of SEO concepts and best practices
- Copywriting skills with ability to write for different audiences and channels
- Strong analytical skills with experience tracking and reporting campaign metrics
- Self-starter who can manage multiple campaigns independently
- Detail-oriented with strong project management capabilities
Preferred Qualifications
- Experience in B2B technology or SaaS marketing
- Experience with CRM platforms (Salesforce, HubSpot CRM)
- Understanding of conversion rate optimization (CRO) principles
- Experience with A/B testing and multivariate testing
- Familiarity with analytics platforms (Google Analytics, marketing attribution tools)
What Success Looks Like
- Campaigns are launched on time with proper tracking and measurement
- Consistent improvement in campaign performance metrics (open rates, CTR, conversion rates)
- Effective collaboration with stakeholders on ABM initiatives and lead quality
- Growing pipeline contribution from marketing campaigns
- Well-optimized campaigns that efficiently drive qualified leads