About the Role
We are seeking an experienced Marketing Manager/Executive with strong expertise in digital and campaign marketing, coupled with an understanding of AI-driven tools. The ideal candidate should be adept at designing campaigns, generating impactful content, and driving effective lead generation strategies in the IT domain.
Key Responsibilities
- Plan, design, and execute integrated marketing campaigns to promote services and solutions.
- Leverage AI tools to generate high-quality content, campaign creatives, and marketing assets.
- Manage and optimize campaigns using marketing automation platforms such as HubSpot, Marketo, Salesforce, and Zoho.
- Design and publish engaging LinkedIn content posts, ads, and thought leadership articles.
- Implement demand generation and lead nurturing strategies to deliver qualified leads for sales.
- Collaborate with cross-functional teams to create IT-specific use cases, case studies, and whitepapers.
- Track and report on campaign performance, engagement metrics, and lead conversion rates.
- Stay updated with the latest trends in AI, digital marketing, and IT market dynamics.
Requirements
- 5–7 years of experience in marketing, with a strong focus on digital and B2B campaigns.
- Proficiency in marketing automation platforms (HubSpot, Apollo, Salesforce, Zoho).
- Solid understanding of AI tools for content creation, marketing automation, and analytics.
- Proven ability to design impactful campaigns for platforms like LinkedIn.
- Demonstrated expertise in lead generation, nurturing, and pipeline growth.
- Strong understanding of IT solutions to conceptualize and present use cases.
- Excellent communication, storytelling, and content development skills.
- Based in Hyderabad, with flexibility to work in a hybrid/office environment.
Preferred Skills
- Experience in the B2B IT/technology sector – specifically, marketing Salesforce Services – Development, Maintenance etc., primarily in the US market.
- Creative mindset with strong analytical and reporting skills.
- Comfortable working with cross-functional global teams.